Felipe dos Santos is the founder and CEO of Play2sell S.A. An economist graduated from UFRGS with an MBA in Real Estate from FGV, he built a career as a serial entrepreneur, co-founding and selling two technology companies.
Background
- Economist graduated from UFRGS
- MBA in Real Estate from FGV
- Serial entrepreneur — co-founded and sold two technology companies
- Advisor, professor and speaker
Writes about
- Sales Operating System
- Sales gamification and engagement
- CRM adoption by sales teams
- Training and AI roleplay
- Prizes and commissions
Articles by Felipe
Published on the Play2sell blog
The Gamification Trap: When Engagement Disappears With the Game
Gamification Is Not About Engagement. It Is About Behavior.
The Habits That Actually Build Revenue
Your Sales Organization Is Making Thousands of Decisions Nobody Designed
Your Best Sales Practices Probably Don’t Exist
Every lost sale should make your entire team better.