Felipe dos Santos is the founder and CEO of Play2sell S.A. An economist graduated from UFRGS with an MBA in Real Estate from FGV, he built a career as a serial entrepreneur, co-founding and selling two technology companies.
Background
- Economist graduated from UFRGS
- MBA in Real Estate from FGV
- Serial entrepreneur — co-founded and sold two technology companies
- Advisor, professor and speaker
Writes about
- Sales Operating System
- Sales gamification and engagement
- CRM adoption by sales teams
- Training and AI roleplay
- Prizes and commissions
Articles by Felipe
Published on the Play2sell blog
The Complete Guide to Sales Commission and Incentive Programs: Structure, Law, and Strategy
Real Estate Sales Training Courses: From Licensing to Competitive Edge
Real Estate Agent Commission and Bonus Structure: Systems for Fair Pay and Performance
Sales Management Software: The System Every SMB Needs to Scale Revenue
AI for Car Dealerships: Lead Scoring, Operations, and Revenue Growth in 2026
AI Tools for Sales Rep Productivity: A Systemic Solution to Reclaim Selling Time