Our Story

Born in Silicon Valley. Built in Sao Paulo. Designed for global sales teams.

Play2sell was founded in 2017 by Felipe dos Santos — economist, serial entrepreneur, and two-time founder with exits in real estate technology. The idea was conceived during his time in Silicon Valley as a graduate of the Founder Institute.

Backed by Bossa Nova Investimentos, Play2sell set out to solve a fundamental problem: sales teams lacked a unified operating system that combined governance, engagement, and financial incentives into a single architecture.

Today, SalesOS powers over 200 enterprise teams across real estate, retail, pharma, and industrial sectors — processing more than one million engagement events and enabling the tools modern sales organizations need to compete.

Timeline

Our Journey

2017

Ideation and founding

The project was born in Silicon Valley as a 'Duolingo for real estate agents'.

2018

1st angel round

Gamification for knowledge in the real estate segment.

2019

2nd investment round

Expansion into other service and retail segments.

2020

Play2sell GO

New gamification dynamics and real-world mission creation, with scoring of sales rep activities in the CRM.

2021

3rd investment round

National recognition in one of the largest Equity Crowdfunding raises of the era on the platform.

2022

Badges and rewards panel

Gamification elements that promote social recognition and scale rewards delivery.

2023

Play2sell PAY

Cash rewards: an engagement engine that turned goals into adrenaline and real recognition.

2024

FinTech transformation

A leap that elevated the business to another level, merging engagement, performance and payments into a unique and powerful experience.

2025

Artificial Intelligence

The first platform to combine AI, gamification and split payment, connecting learning, motivation and real financial results.

Leadership

The team behind Play2sell

Felipe Dos Santos

Founder & CEO

Felipe dos Santos is the founder and CEO of Play2sell S.A. An economist graduated from UFRGS with an MBA in Real Estate from FGV, he built a career as a serial entrepreneur, co-founding and selling two technology companies.

Danilo Bento

VP of Technology

Technology professional with experience in software development and a strong foundation in infrastructure and information security. With expertise in network administration, systems and hardening practices, he brings an integrated view of engineering, data protection and operational reliability.

Erick Singh

VP of Business

Entrepreneur and investor with experience as Founder, C-Level and board member at different companies, focused on Real Estate and M&A Advisory. Graduated in Business Administration, Erick holds equity stakes in several Brazilian companies.

Giulliano Dias Campos

Board Member

A technology executive and senior software engineer with over 30 years of experience leading teams, developing systems and managing digital projects in sectors such as banking, SaaS, insurance, education and e-commerce.

Jorge Letra

Board Member

Investor and board member with a solid track record in the Brazilian corporate ecosystem. With a network of over 500 professional connections and a significant career in corporate governance and investments, Jorge brings capital and strategic vision to growing companies.

Adir Filho

Board Member

Specialist in games and technology innovation with a recognized background in Design (Games, Technology and Innovation). With strong experience in the digital gaming universe, he combines technical and creative knowledge to design immersive experiences, engagement mechanics and innovative solutions.

Rozallah Santoro

Board Member

Investor and board member with a consolidated track record in corporate finance and governance. As an associate at Poli Angels and Board Member of SuperJobs Ventures, he brings broad strategic vision, combining financial expertise, capital markets and business structuring.

Andrea Bussolati

Board Member

Managing Partner and investor with solid experience in investment structuring and corporate governance. Leading NB CAPITAL, Andrea combines strategic vision, financial analysis and market expertise to support growing companies.

Ready to see SalesOS in action?

Launch webinar on March 24. Reserve your spot or join the trial waitlist.