Meet Play2sell

Brief history

Play2sell works with gamification for companies, offering a fun sales training option.
Its story began in San Francisco, California, in 2017 when Felipe dos Santos, economist and serial entrepreneur, went to live in Silicon Valley in search of inspiration for his next business, soon after co-founding and selling two software companies to the real estate market.

After all, you couldn't find a better place to innovate, could you?

Bringing the gamified training proposal to Brazil

Upon graduating from the Founder Institute, acceleration program, Play2sell started its activities, and became the startup that received its first round of investments the fastest. Besides JupterNB Capital and LAAS, Resh's angels an ABMI – group company also participated in this round.

The objective, above all, was to validate the product and the market, in addition to reaching the breakeven point. See the StartSe article. Soon after reaching the objectives set for the first year, the company immediately closed the second round of investments, with the participation of NB Capital and LAAS (follow on), Bossa Nova Investimentos, and a group of angel investors.

First, the goal was to deepen the gamification of sales training in the real estate market. Then expand to new segments. See the article from matéria da Startupi.

Innovation and awareness through gamification

With the Coronavirus crisis, Play2sell created a free game to support the population in preventing against the virus. At the same time, the game also helps in identifying fake news. See here one of the articles about it, published by Forbes.


Play2sell is a gamification EdTech that exists to transform education. Reinventing traditional training and, on the other hand, cutting red tape with fun and engaging games, making learning above all a motivating game!


We have a strong group of professionals:

Focused on creating innovative solutions for users to have fun while training through the gamification of sales training.

Felipe dos Santos

Gabriela Griggio

Tamiris Oliveira

Beatriz Hass

Mariana Araújo

Paula Telis

Leandro Leal

Pedro Martines

Giulliano Dias

Joice Santos

Diego Simon

Thiago Cury

Noemi Farias

Henrique Pisaneschi

Fábio Moreira

Ricardo Noguti

Thais Mariani

Cassiano Canheti