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Gamification

Do you want to know how gamification can improve your sales?

What is gamification?

This term deals with the use of game mechanics and resources to motivate, engage and promote people's learning in real situations. Basically, it's turning a situation into a game, with the goal of making learning more fun.

This methodology brings the differential of increasing public engagement. For this reason, gamification is increasingly present in corporate training and in strategies for bringing commitment of company employees.

Maintaining the interest of employees and bringing concrete results is not an easy task. Thus, gamification appears as an interesting alternative for those who seek to improve teaching methods, motivate professionals and make them retain information.

And the numbers show how efficient this format is: a survey by TalentLMS shows that 83% of workers said they were more motivated with gamified training, compared to traditional training. On the other hand, the percentage of employees who felt bored with trainings fell from 49% to just 10%.

This format also uses various elements of games, such as scoring and ranking systems, which stimulates competition between participants - who can receive rewards for reaching a goal. In this way, the model attracts people's attention and promotes learning in a fun way.

Gamificacao Play2sell - Gamificação para Vendas

Get to know the history of Play2sell's gamified training!

What are the types of gamification?

There are two models to be used in different contexts or for different needs. It is important to know that the formats are different, very effective, though. However, it is necessary to understand what the objectives are before choosing one of them or, even, mixing both types:

Analog

It is the use of boards or card games, activities that have been used in the past, but can still be quite fun.

Through decks, board games or even face-to-face dynamics, it is possible to create activities that will generate better results. In this case, it would not only be entertainment, but also an action aimed at bringing positive impacts, such as greater interaction, collaboration and team spirit.

The advantage of this modality is that it can be used anywhere, even without internet or power. Despite being considered by the younger audience as something outdated, this format helps a lot in learning.

Digital

This type is the most used and sought for nowadays. As we live in the digital age, this format is very popular for using technology - cell phones, tablets and computers.

This model has technology as a great ally to involve and engage participants. Generally performed on online platforms, the digital format shows statistics, rankings and results in real time, which brings more dynamism to the competitions.

In addition, even for generations less accustomed to digital tools, this type is increasingly easy to use, with very user-friendly formats, such as clearer instructions and navigability.

This format also carries the possibility of being used at any time or place, for example, at home during the weekend, which increases the engagement of the participants, regardless of pace and time that each one has on a daily basis.

What are the benefits of gamification?

There are many benefits that the company will have when investing in gamified training, so we chose some to describe in detail:

Engagement

Through gamification, the engagement of employees increases a lot, since it is a dynamic activity, there is an incentive for competitive and also collaborative practices, such as scores, trophies and leaderboards. In addition, to making things even better, individual or collective incentives can be developed.

Time management

With specific deadlines to complete a given job, people seek to do their best in the estimated time so that, when applying such learnings in their daily lives, they achieve significant results in time management and the execution of a task or function.

Motivation

Through gamification techniques, it is possible to keep employees focused on achieving goals in exchange for rewards and recognition. The player himself, seeing his progress, feels motivated and always seeks more.

Healthy competition

As it is a game, there can be healthy competition between the participants, which generates greater interactivity and engagement between users and the company, in addition to improving the organizational environment.

Making mistakes and learning

Corporate gamification provides a safe learning environment that allows players to learn from their mistakes. Therefore, it is capable of transferring the fear of failure to a fun and engaging learning experience.

Teamwork

The game is a great way to induce teamwork, with challenges that involve the need for results, so that all employees play and help each other, in order to achieve a goal - be it fulfilling a challenge, achieving maximum score between teams or even finalizing a demand.

Increased productivity

Players receive specific activities geared towards certain goals. This contributes to the increase in productivity, because the employee applies what he / she has learned in his / her daily life.

Personal development

One of the great benefits is being able to offer employees opportunities to learn, grow and explore. When they are playing, they realize that their hidden abilities and talents come up with efficient ways to solve challenges and problems.

Feedback

Feedback can be considered the most important benefit, since from it the participant will be able to know where and how much he got it right and wrong and at what points he should improve and evolve in his actions to achieve the goal. Not to mention that the feedback contributes to the greater use of the system and to the increase of the levels of engagement.

How do I apply gamification to my company?

To apply gamification in your company assertively and get better results, you need to pay attention to some details:

Defining objectives

It is important to establish the objectives that your company wants to achieve, whether it is training the team for new practices or presenting new products, for example. That way, participants will understand the main goals.

Scores and rewards

Encouraging healthy competition among employees is an interesting way to motivate and engage the team. There may be a ranking, for example, in which the winner receives a prize, which will encourage everyone to participate.

Pre-established rules

To avoid conflicts and complaints, establish rules for the competitions and make them very clear to all participants. Also, avoid changing them during the game, so that no one feels wronged. This will help you to prevent future problems. At the same time, it may be interesting to bring new rules at the end of each game, to increase competitiveness among users.

Technology suited to needs

Platforms must have good technology resources to meet the needs of the company. There are several platforms, which offer different functionalities for companies and users.

The Play2sell's gamified training, for example, relies on ranking and scoring in real time, which helps in competitions, when the winners are announced, and also offers quick feedback to each of the participants.

In fact, also think about how you will make it easier for people who don't use technology often.

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