Privacy Policy - Play2sell - Gamification for Sales
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Privacy policy

Effective: August 3, 2020 This Privacy Policy comprises:

  • The ways, how and why, we collect your personal data and your image, in case of an individual user;
  • The ways, how and why, we collect the data, brand and logo of your company, in case of a legal user;
  • The options you have about your data and image.

This Privacy Policy applies to Play2sell’s games, applications, websites and related services, which we collectively call the Service. We may periodically update this Privacy Policy by posting a new version on the Play2sell website. If we make any material changes, we will notify you by means of a notice on the Service before the change takes effect. Your continued use of the Service after the effective date will be subject to the new Privacy Policy. Podemos atualizar periodicamente esta Política de Privacidade, publicando uma nova versão no site da Play2sell. Se realizarmos qualquer alteração material, nós o notificaremos por meio de um aviso no Serviço antes da alteração entrar em vigor. Seu uso continuado do Serviço após a data de vigência estará sujeito à nova Política de Privacidade.


If you have questions about data protection or if you have a request to solve problems with your personal data, or with your company data, if the user is a legal entity, we recommend that you contact us first through the game so that we can respond to you more quickly. Controller name: Play2sell Address: Rua Gomes de Carvalho, 911 4° andar - Sala 412, Vila Olimpia, São Paulo - SP, 04547-003 E-mail:


Data you provide us:

  • Contact information, such as name and email address;
  • Player name and password;
  • Informações inseridas no seu perfil na plataforma;
  • Information entered in your profile on the platform;
  • Your image and profile photo, in case of an individual user;
  • Brand, logo / case in case user is a legal entity;
  • Other data you choose to provide to us, such as data to identify a lost account.

Data we collect automatically:

  • Account details and game progress;
  • Your IP address and mobile device identifiers (such as device ID, advertising code, MAC address, IMEI);
  • Data about your device, such as device name and operating system, browser type and language;
  • Data we collect with cookies and similar technologies (see below);
  • General location data;
  • Accurate geolocation data (GPS, with your consent); and
  • Data about your use of the Service, such as gameplay data and your interactions with other players within the Service.

Data we collect from partners:

  • Data we receive if you link a third party tool to the Service (such as Facebook or Google);
  • Demographic data (how to determine the approximate location of your IP address);
  • Data to combat fraud (such as abuse of refunds on games or fraudulent clicks on advertising);
  • Data on the platforms on which the games are run (for example, to verify payment); and
  • Data for advertising and analysis purposes, so that we can provide a better service.


So that the Service can work. To execute the contract, we process the necessary data to:

  • Create accounts and allow you to play our games and use our service;
  • Operate the service;
  • Check and confirm payments;
  • Provide the requested products and services; and
  • Send Service-related communications.

To make the Service more suitable for our players. In order to provide an excellent Service to our players, we have a legitimate interest in collecting and processing the data necessary to:

  • Update and develop player profiles;
  • Develop and improve the Service and the player experience;
  • Manage our relationship with you;
  • Provide social features as part of the Service;
  • Personalize your Service experience;
  • Respond to your comments and questions and offer player support;
  • Provide Play2sell offers on the Service, as well as on other websites and services, by email and SMS;
  • Send related information, such as updates, security alerts, and support messages;
  • Allow you to communicate with other players; and
  • Give users the opportunity to receive invitations from our partners to be part of the team.

To show personalized ads. In order to show personalized ads on the Service, as well as on other websites and services (including email and SMS), we have a legitimate interest in processing the data necessary for

  • Track the content you access in connection with the Service and its online behavior; and
  • Provide, target and improve our advertising and the Service.

For information on how to exclude personalized ads, see the “Your rights and options” section below. For disclosure of Play2sell. In the case of an individual user, you already authorize the disclosure of your image, name and profile photo and, in the case of a legal user, you authorize the disclosure of your image, brand and logo for the recording of promotional videos, advertisements, folders, electronic messages, on the website of Play2sell and all of its partners, as well as on all social networks and communication platforms such as Instagram, Facebook, Linkedin, Youtube and e-mail, all related to the object of the Term of Use. In this act, you authorize, express your will and declare your authorization for the use described above, without anything being claimed, at any time during the term of this Privacy Policy, as rights related to your image or any other User. The authorization is granted free of charge, covering the use of the image throughout the national territory and abroad, for a period of 5 years. At any time, you can revoke this authorization and, for that, you must stop using the games, applications, websites and services, following the path set out in the Terms of Use and inform Play2sell immediately of your decision to cease using the platform, so that Play2sell can take the necessary steps to suspend the use of the image and replace its image. To keep the Service safe and fair. Ensuring a level playing field in the Service is a priority for us. For more information about our acceptable use policy, see the Termos de Serviço da Play2sell, in the case of an individual user, or the Software Use License Agreement, in the case of a corporate user. In order to keep the Service and its social resources safe and fair, to combat fraud and otherwise ensure acceptable use, we have a legitimate interest in processing the data necessary for

  • Analyze and monitor the use of the Service and its social resources;
  • Moderate conversations automatically or manually; and
  • Take action against fraudulent and / or misbehaving players.

To analyze, profile and segment. In all the cases and purposes above, we can analyze, profile and segment all the data collected. Ranking Play2sell reserves the right to make the results ranking publicly available on the application (APP). This way, all users will have access to their position in the ranking (either a high or low position), as well as their score. Therefore, you agree that your profile will appear, publicly and for all players, in the ranking, and you also agree to refrain, under any circumstances, from complaints about embarrassment and exposure. YOU ACKNOWLEDGE AND AGREE THAT INDEPENDENT OF YOUR SCORE, YOUR PROFILE WILL APPEAR IN RANKING AND THAT WAY, ALL PLAYERS WILL BE ABLE TO SEE THEIR POSITION AND SCORE. With your consent. With your consent, we may process your data for additional purposes, such as using your GPS location to show you local events.


In addition to Play2sell, your data can be accessed by others in the following situations: OTHER PLAYERS AND USERS. Social features are an essential component of our games. Other players and users can, for example, view their profile data, activities in the game, read their posted messages, as well as know their position in the Ranking. PARTNERS WORKING FOR PLAY2SELL. Play2sell has partners that perform services for us. These partners process your data only in accordance with Play2sell’s instructions to provide the Service, for example hosting, player support, advertising, analysis and fraud prevention. Other companies and public bodies. To combat fraud and illegal activity, we may exchange data with other companies and organizations and provide it to public agencies in response to legal requests. We may also disclose your data, with your consent, in order to comply with the law or to protect our rights, property or security, from our players or others. Advertising and social media partners. The Service includes resources from our partners, such as social media interaction tools and in-game advertising. A list of these partners is available at . These partners can access your data and operate in accordance with their own privacy policies. We encourage you to check these partners’ privacy policies to learn more about their data processing practices.


Our service is global in nature and your data can be transferred anywhere in the world. Since different countries may have data protection laws different from yours, we take steps to ensure that there are adequate protections in place to protect your data, as explained in this Policy. The appropriate protections that our partners can use include standard contractual clauses approved by the EU Commission and the Privacy Protection Certification in the case of transfers to the USA. YOUR RIGHTS AND OPTIONS E-mails for choosing not to receive marketing materials and other types of direct marketing. You can choose not to receive our promotional communications, such as marketing emails and SMS, by following the instructions contained in such communications. Exclude targeted advertising. You can delete interest-based advertising on mobile apps by checking the privacy settings on your device Android or iOS and selecting “limit ad tracking” (Apple iOS) or “exclude interest-based ads” (Android). To delete personalized offers in the game, you can use the options provided in the game settings. Access the personal data we have about you. If requested, we will provide a copy of your personal data in electronic format. Your other rights. You also have the right to correct and delete your data, challenge or restrict the way we use or share your data. You can always withdraw your consent, for example, by disabling GPS location sharing in your phone settings. We will respond to all of your requests within a reasonable time. COOKIES AND SIMILAR TECHNOLOGIES As with most online services, we and our partners use cookies and similar technologies to provide and personalize the Service, analyze usage, target ads and prevent fraud. You can disable cookies in your browser settings, but some parts of the Service may not work properly. HOW DO WE PROTECT YOUR DATA? Security means. To help ensure a safe experience for the player, we are continuously developing and implementing administrative, technical and physical security measures to protect your data against unauthorized access or against loss, misuse or alteration. Data retention. We retain your data while your account is active or as long as it is necessary to provide the Service to you. For example, we will periodically de-identify unused game accounts and regularly review and de-identify unnecessary data. Please note that even if you ask us to remove your personal data, we will retain your data as necessary for our legitimate business interests, such as to comply with our legal obligations, resolve disputes and enforce our contracts. ORDER OF COMPETENT AUTHORITIES – LEGAL REQUIREMENTS Play2sell cooperates with the competent authorities and third parties to ensure compliance with laws, safeguard the integrity and security of the platform and its users, prevent illegal activities such as money laundering, terrorism and its financing, fraud and others. This way you can reveal personal information, registration data, access records, navigation data, etc., under the terms provided for in Brazilian law. Play2sell reserves the right to transfer, at any time, at its sole discretion and without prior notice or consent, any data or user content to governments or entities, public or private, in order to comply with current legislation, orders or prevent, interrupt or support the investigation or prosecution of any activities that may be considered illegal, unethical, that violate any Play2sell policy or that may harm any person or institution. AGE LIMITS We do not knowingly collect or solicit personal data, or target interest-based advertising at minors under the age of 16, nor do we knowingly allow these people to use our Services. Children under 16 are not permitted to send us any data, including name, address, telephone number or email address. If we become aware that we have collected personal data relating to a person under the age of 16, we will delete that data as soon as possible. If you suspect that we may have information belonging to a child under 16, please contact us immediately. FORUM OF ELECTION The parties elect the Central Forum of São Paulo – SP as the competent body to settle any disputes that may arise from the interpretation and compliance with these Terms of Use. Last updated on August 5, 2020.